Logo Story, Aug 2017
Mark Zuckerberg

Founded on February 4, 2004, Facebook has now become the biggest social media network on the Internet today, both in terms of total number of users and name recognition. The American for-profit organization is based in Menlo Park, California. Mark Zuckerberg, the founder of Facebook, launched the site as a Harvard Sophomore at the age of 19. The site was then known as “The Facebook”.

There are over 1.94 billion monthly active users on Facebook as on March 2017 and about 1.15 billion daily active mobile users indicating an increase of over 18% compared to the last year’s statistics. This automatically makes it one of the strongest mediums to connect with other people all over the world. As per the estimates, more than 1 million small and medium-sized businesses use the platform to advertise and promote their business.


As of 2016, Facebook’s revenue has been calculated at 27.64 billion USD most of which comes from advertising. With more than $1 billion per quarter in advertising revenue and 1.2 billion monthly active users, few realize that Facebook is more than just a social networking site – it’s a shrewdly run corporation, worth more than $100 billion.

Even though, the social network is banned in various countries like North Korea, Iran and China, its popularity has consistently grown in the recent years.

There are over 1.94 billion monthly active users on Facebook as on March 2017 and about 1.15 billion daily active mobile users.


2004  Mark Zuckerberg creates Facebook in his Harvard dorm room

2006  Facebook allows anyone over 13 to join, introduces the news feed

2007  Sells a 1.6% stake to Microsoft for $240m

2008  Reaches 100 million users

2009  Introduces “like” button

2010  Facebook becomes profitable

2012  Acquires Instagram for $1bn in cash and stock & also reaches one billion users

2014  Buys messaging app WhatsApp for $19bn

2015 Extends internet.org effort to provide internet access to rest of world

2016 Facebook becomes the most popular social networking site in the world


Most of the companies Facebook has acquired over the years (more than 50 companies now) have been talent acquisitions and the products acquired by them have often been shut down. Facebook CEO Mark Zuckerberg once stated that, “We have not once bought a company for the company.

We buy companies to get excellent people in order to have a really entrepreneurial culture one of the key things is to make sure we’re recruiting the best people. One of the ways to do this is to focus on acquiring great companies with great founders.”

Facebook hasn’t made any major modifications to its logo since its inception. In the 3 logos, they have only changed the shade and resolution of the logo. Compared to all its competitors till date, Facebook has successfully held the same levels of interest amongst its users with the same brand image and unparalleled recognition for providing people a robust platform to share and connect with the world.

2004 – 2005

This was the first logo of then called “thefacebook”. It was launched on 4th February 2004 and it was a short-lived logo.

2005 – 2015

“thefacebook” was renamed to Facebook on 23rd August 2005. The logo is composed of Klavika fonts and it is still used in some ads.

2015 – Present

Facebook unveiled a new logo on 1st July 2015 wherein the double story “a” was changed to single story “a”. This is the current logo of Facebook, often represented by just the icon ‘f’.


1000 Logos analyses this saying: “The combination of blue and white creates an even more pronounced feeling of purity and youth, and it inspires one to go for bigger endeavours. Therefore, the Facebook symbol, as well as many other known logos, which have a similar colour palette, uses this combination to express optimism and determination to follow through with their strategy.”

Blue colour represents infinity and human thinking is also infinitely related. The world spins at a great speed of 1,45,545 kmph and people around the globe too want to know what is happening around them. The word “book” in Facebook represents knowledge and knowing. When curiosity and knowledge come together, it gets a different identity – a new face one wishes to showcase or even express.

The digitalisation and commercialization caught up quickly with the young generation helping this company become the giant it is today. Information and Connectivity are two necessary ingredients in day to day life for everyone.

As the colour Blue is infinite and cool, it tends to give soothing to the eyes. White represents information and transparency. Facebook has been using small fonts which is not good from Vaastu viewpoint. Apart from that, everything in the design, colours, shape, and size is great. Their growth is clearly represented by their revenue numbers and it will continue its journey for a very long time.

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