GOOD LOGOS VS. BAD LOGOS

Others, May 2018

LOGOS ARE NEITHER GOOD NOR BAD. THEY ARE EITHER LUCKY OR UNLUCKY.

Is there more to Corporate Logos than meets the eye? How does one define a logo as “good” or “bad”?

Dr. Ravi Rao demystifies the occult issues underlying the design of Corporate Logos.
Perhaps the most startling and gripping facet of Dr. Rao’s practice is his wizardry in the matter of Corporate Logos. He has – in a manner of speaking – cracked the colour code complying with Astrological and Vaastu tenets. By altering or fine-tuning the logo to Astro-Vaastu principles Dr. Rao has swung the fortunes of many companies for the better.

NUDGING FATE IN A FAVOURABLE DIRECTION

It is made clear from the very onset, that this discussion on corporate logos has nothing to do about aesthetics of the logo; which is not saying that aesthetics is unnecessary, but merely the fact that our discussion on the subject does not cover this aspect of the matter.

What, then, is the discussion about? This series is a discussion on how and why corporate logos can make or break their company’s fortune. The logo is central to corporate communication. Since it is the recipient of intense involvement and the ultimate sanction of senior management, it is the true mirror of the company’s ego and aspirations. My postulation is that if a company’s logo is designed in harmony with its line of business and in consonance with the astrological considerations arising from the company’s date of incorporation, the logo of the company becomes a key player in the good fortunes of the company.

I want to emphasize that logos are neither good nor bad. They are either lucky or unlucky. From the Astro-Vaastu angle an unlucky logo will be “bad” whilst the lucky one will be “good”.These Astro-Vaastu judgments have no reference to the aesthetic involved. A logo is rendered bad by its inappropriate design, shape or colours and such a logo will keep erecting obstacles that prevent the smooth functioning of the company. On the other hand, a good logo will pro-actively deflect pitfalls and solicit the success, growth and longevity of the company.

I want to emphasize that logos are neither good nor bad. They are either lucky or unlucky. From the Astro-Vaastu angle an unlucky logo will be “bad” whilst the lucky one will be “good”. These Astro-Vaastu judgments have no reference to the aesthetic involved. A logo is rendered bad by its inappropriate design, shape or colours and such a logo will keep erecting obstacles that prevent the smooth functioning of the company. On the other hand, a good logo will pro-actively deflect pitfalls and solicit the success, growth and longevity of the company.

When it comes to the crux, there are three pivotal issues. Time, Space and People. These three straddle all enterprise. The understanding of their cross linkages and bonding is at the very centre of Astro-Vaastu. Astrology is the science of Time and Vaastu the science of Space. From the Astro-Vaastu angle, improving logo design does not mean making it prettier or raising its aesthetic pitch

but rather fixing the Astro-Vaastu disharmonies loaded within the logo The current trend with design agencies is to create eye-catching logo designs quickly without giving either time or thought to establishing a corporate image that is in harmony with all the other elements that go into making a successful business.

Over and above the immediate concerns of creating a uniform image that sets your organization apart from the crowd a great deal of forward thinking is necessary because creating a corporate logo is central to all successful corporate strategy.

THE ASTRO-VAASTU ANGLE

As your company’s first impression, the corporate logo is the deciding factor for manypotential clients. It is the first step of a branding process that will generate all business activity. The logo must have a distinctive identity and be closely knit with the company’s personality as well as be favourably placed with the astrological forces, only then will it be a pro-active agent unlocking good fortune for your business by nudging fate in a favourable direction.