Logo Story, Jul 2017
Current logo of Google

The largest search engine company of the world, Google Inc, is headquartered in Mountain View, California. Google was founded in 1998 by Larry Page and Sergey Brin, PhD. Students of Stanford University with a mission to provide access to the world’s information in one click. Apart from the search engine, the company operates more than 50 Internet services and products, deriving nearly 89% of its profits from Adwords.

Google has changed a lot over the last 19 years – from the range of products to the evolution of their look and feel.
Google began in 1996 as a research project by Larry and Brin when they were both PhD students at Stanford University, California.

1997 – 1998

This logo was used during the developing stages of Google at Stanford University. During those days, Google was originally named Backrub and it was in beta phase with the search features.

1998 – 1999

With an added exclamation work and an increased shadow, the logo was used from October 1998 to May 30, 1999 during the early days of Google. This colour scheme is still used today, although with different hues and fonts.

1999 – 2010

With renewed Catull BQ fonts and a darker shade of colors, this logo had the longest tenure of almost 11 years from May 31, 1999 to May 5, 2010. The exclamation sign was removed from this logo and it remained the basis for the logo until August 31, 2015.

2010 – 2013

The newer logo in 2010 spotted a different hue on the second “o” with a reduced shadow effect and a more flattened text. The logo was active from May 6, 2010 to September 18, 2013.


2013 – 2015

The shadows were completely removed from this logo with a more flattened effect. This logo was used from September 19, 2013 to August 31, 2015.



• Focus on the user and all else will
• Fast is better than slow.
• You don’t need to be at your desk to
need an answer.
• There’s always more information out
• You can be serious without a suit.
• It’s best to do one thing really, really well.
• Democracy on the web works.
• You can make money without being evil.
• The need for information crosses all
• Great just isn’t good enough.

Larry Page & Sergey Brin

Google was initially named Backrub in 1996, when Larry Page and Sergey Brin collaborated to create a search engine just after finishing their graduation. In 1997, they changed the name to Google, derived from “googol” – a mathematical term for the number 1 followed by 100 zeroes which is in sync with their vision of organizing a seemingly infinite amount of information on the web.

Google is a world leader in all its products and services with an expertise in a very standard search engine. I remember that in mid 90s, we were discussing logos and colour. There is one popular American company called Toysrus. They have a unique combination of colours – yellow, blue, orange, green, and red. So, people used to think that it is a kid’s company because they have multi colours. It is believed that the kids in America like blue, pink, and yellow colours.

Red is the colour for commercial, trading or any business with the intent to make profit. So, Red colour is believed to be Mars and yellow as the Venus as mentioned in Vedic scriptures. These two are the most vital planets in terms of any kind of commercial activities or businesses. Venus represents the meticulous planning, strategy and execution while Red favours aggressively taking the lead in business with an intent to profit.

Every logo has a sound, shape, and colour. Google has a multi-colour logo. Blue colour indicates research. Green colour indicates prosperity and knowledge. Red colour indicates commerce. Yellow colour indicates meticulous planning. Back in 2004, people observed multi colours of Google as fancy. However, it has grown so big today by introducing so many new services across the globe. It is one of the leading companies in the Internet and applications business.

Further analysis of Google family logos shows that all of their services having a red colour logo are doing great whereas the ones triangular in shape aren’t that popular. So, there is a message from Google to the rest of the upcoming start-up businesses for not taking astrology or Vaastu as a myth or superstition. These subjects have been prevalent since ages and have been proven again and again over the centuries of the Yugas. I would want all the modern entrepreneurs to understand, respect, and follow it to benefit from the subjects.