PURPLE COLOUR LOGOS & ITS IMPORTANCE

Others, May 2018

Ever sat down to think why companies tend to have a set unsaid colour pattern for their logos. They might change the design to uniqueness, but the colour pallet used always seems to be more or less the common ones.

While the colour purple may not seem very commonly used, fact is the colour sure is used by some of the top corporate company’s logos?

In this article lets make you think as to why colour matters in the Vaastu of a company’s logo, and more specifically how does the colour purple play a significant role.

The colour purple is known to be of great impact on the mind, body, uplifting of spirits, calming of the mind, create the feelings towards spirituality, sensitivity along with giving a boost to the imagination and creativity. The colour purple carries the ability to align oneself with the entire universe.

While purple in itself has the balance of the colour Red’s stimulation and Blue’s calm nature, it is this dichotomy which can cause a certain amount of uneasiness unless there is a perfect balance between the two.

Also carrying a sense of mystery and the royal adjectives, this colour is mostly preferred by the creative and the adolescent girls.

Every shade of purple carries their own unique undertone and meaning when being used. For example:

Light purple hue is said to represent the feminine trait of femininity, delicacy and romance.

Dark purple or the lavender colour is a colour for grace and since a long period of time has been associated with the refined and wealthy women.

While both the light and dark purple colour is associated with femininity as its base, the lavender colour is considered as the ‘pink’ colour of the “grown-ups”. The lighter shades of lavender have established a sacred place in nature in the form of Lavender, Orchid, Lilac and Violet flowers again a sign of being delicate and precious. The difference between Lavender and purple would be that Lavender suggests uniqueness and specialness without the deep mystery the colour purple carries in itself. With every colour choice comes a time where you must pick the right moderation in the shade selection and the quantity of use. Both the over use and the under use of the colour purple have their drawbacks.

With either too much or the vigorous use of the colour purple the traits of an irritable, impatient, and arrogance person tends to be reflected. With the lack of the use of purple, feeling of powerlessness, negativity and apathy start to show.

Since the colour carries in itself the combination of a strong warm colour with a strong cool colour, this colour has the ability to retain the property of warmness and coolness both.

While on one hand it can boost ones’ imagination and creativity on the other hand it can case excessiveness moodiness.

If we were to indulge into the history of most of the purple robes were worn by royals and people of the higher authority. It was also believed that the reason for this was because the colour was a rare one to find at those times, it was only the wealthy who could afford it.

In the gemstone category, purple or violet gemstones are believed to act like boosters to your imagination, remove perceived spiritual objects, calm confrontations, and bring in the positive energy to learn new things.

The colour purple seems to be closer to the colour red, somewhere between Crimson and Violet, whereas Violet is closer to Blue and is considered usually less intense and less bright compared to Purple. (Purple occupies the space closer to Red, between Crimson and Violet. Violet is closer to Blue, and is usually less intense and brighter than Purple)

To one’s eye they both might seem as like two colours which are very similar, but in the very undertones there are many important differences that one cannot miss out. Violet is spectral or the real colour which occupies its own place in the end of the spectrum light also carrying its own wavelength. On the other hand purple is simply the combination of two colours Red and Blue. Additional words that represent different shades, tints, and values of the color Purple are Violet, Plum, Lavender, Lilac, Puce, Thistle, Orchid, Mauve, Magenta, Royal, Amethyst, Wine, Pomegranate, Eggplant, Mulberry.

One who is curious about how the difference between Purple and Violet have a psycho physical impact, it is due to their different appearances when in intense light.

Violet as the colour, brightens and appears to be more and more blue. Where this is not the same with the colour Purple. This change in appearance is known as the Bezold- Brucke shift.

What does the colour purple say about the traits of a person? Here are a few things:

– You are a realist with your feet firmly on the ground

– You may not be creative or like creativity but you love to be a critic to others creativity.

– You are less individualistic and prefer to confine to the ideals of the society.

– Future doesn’t seem like your interest, present is all that interests you.

– You may seem to like creativity but fail to find the correct methods/ modes to express it.

The colour purple is known to be of great impact on the mind, body, uplifting of spirits, calming of the mind, create the feelings towards spirituality, sensitivity along with giving a boost to the imagination and creativity. The colour purple carries the ability to align oneself with the entire universe.
While purple in itself has the balance of the colour Red’s stimulation and Blue’s calm nature, it is this dichotomy which can cause a certain amount of uneasiness unless there is a perfect balance between the two.
Also carrying a sense of mystery and the royal adjectives, this colour is mostly preferred by the creative and the adolescent girls.