Mercedes Benz

Logo Story, Mar 2018
Gottlieb Daimler and Karl Benz

The history of Mercedes Benz goes back almost 150 years ago. Mercedes-Benz is a global automobile manufacturer popularly known for luxury cars, buses, coaches, and trucks. It is headquartered in Stuttgart, Germany. The brand took birth due to the efforts of two people: Karl Benz (the first person to create an automobile vehicle) and Gottlieb Daimler (the person who invented high-speed petrol engine.)

In the year 1886, Karl Benz made his first motorize tricycle and Daimler built a horseless carriage. After a few years, Karl Benz created a four-wheeler and Daimler signed a deal with William Steinway to produce horseless carriage in the US.

The Mercedes-Benz badge is distinct, understated, and elegant just like their vehicles. Unlike other automobile manufacturers who have renovated their identity and logo to appeal to the modern crowd, Mercedes-Benz has been still standing firm behind their compelling tri star logo mark for over a century.

Mercedes-Benz began as two separate automobile manufacturers, both companies originating in Germany. With the help of financial support from investors, Gottlieb Daimler and Karl Benz founded their own firms – Benz & Cie. In October 1883, and Daimler-Motoren-Gesellschaft (DMG) in November 1890. Both the companies operated separately for the next couple of years and on 28 June 1926, Mercedes-Benz was formed with the merger of Karl Benz and Gottlieb Daimler’s two companies.


1902 – 1909

The first edition of the logo was just the name “Mercedes” written on an oval shaped logo. It appeared on all cars manufactured by Daimler, its predecessor in 1902.

1909 – 1916

The name Mercedes was used for most of the cars produced under the hood of Daimler-Motoren-Gesellschaft and was registered as a trademark in 1902. The three-pointed star was introduced in 1909. The tri – star represents the company’s dominance of sea, land, and air.

1916 – 1926

Benz and Cie merged with Daimler MotorenGesellschaft formally on 28 June 1926 becoming Daimler-Benz AG. After the merger, it was declared that all the vehicles will use the name – Mercedes-Benz brand name for their automobiles.

1926 – 1933

With the inception of German automobile brand, Mercedes-Benz, the actual trademark – a star of three pikes embosomed with a laureate wreath bordering and the brand name itself was developed. The logo has undergone several amendments since then; however, retaining its original star symbol.

2008 – 2009

In 2008, the outer shell with the embossed bordering of the brand name was removed and was more refined to a more sophisticated look with just the Tri-Star in a circle.

2009 – 2011

In 2009, they changed the colour of the logo to plain grey; however, they didn’t stick with it for too long.

2011 – Present

A more refined logo mark was then introduced in 2011 which is the same as we see today on all Mercedes cars.
Its distinguished symmetry, monochromatic design and powerful angles have made the Mercedes-Benz badge instantly recognizable and highly prized. A symbol of reliability, first-class performance and historical conservatism, the iconic star points to Mercedes-Benz’ past, present, and future! The world-famous trademark as we see today, after the merging of two brands.

The automobile industry in India is one of the largest in the world and accounts for 7.1% of the country’s Gross Domestic Product (GDP). India is also a noticeable auto exporter and has strong export growth expectations for the near future. From horses to cars to luxury cars, engineering has been the biggest constant change for various automobile manufacturers across the globe. Amid this, the role of Vaastu is simple. Mercedes has been very iconic since the beginning and has always been steadily growing. A few setbacks are a part of everyone’s journey; maybe because of the government policies, or technological challenges or the challenges arising from competition. However, Mercedes-Benz has fought all by being recognized as one of the best manufacturers of automobile industry based on engineering and research.

As per Vaastu, square, circle, and rectangle shaped logos form one team while pentagon, hexagon, and oval shaped logos form another team. The first Mercedes logo was an oval shaped one, that too in black colour. With the change in shape, size, and colours, Mercedes entered the luxury car segment with the philosophy of a triangle and circle shaped logo. These two shapes complement each other. Their viewpoint of dominance over sea, land, and air over past, present, and future symbolizes the inner strength of the triangle and external strength of the circle, both embossed in one logo which probably made this logo stand long and tall as well as a market leader in present day automobile industry.

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