Vaastuyogam spoke to Nishit Shah of IN IT Design at his Ahmedabad office. IN IT Design is in to servicing real estate companies in and around Ahmedabad by providing them savvy marketing collaterals, launch events as well as their road shows across the country and abroad.
There are varied ways and means in which the real estate industry is being promoted worldwide. In Ahmedabad the real estate industry has been making rapid advances and obviously it requires the right kind of promotion and projection.
Go Bananas and In It Design studios having their major domain into Real estate, fashion, lifestyle has created lot of many firsts in terms of promotion for the real estate industry. We have been working very closely with GIHED. We have been doing the GIHED property shows since last four years. We also did the first GIHED award show and also an amazing film for them that explores the myriad facets of Ahmedabad city.
Last year we joined with members of GIHED participated in a campaign to promote the city of Ahmedabad in New Jersey and Chicago U.S.A. GIHED had taken several builders and organized a proper trade shows there to showcase all the real estate development of Ahmedabad.
Just recently we brought out a catalogue at Experience Gujarat show held at Leicester UK in collaboration with the Leicester City Council.
Can you tell us something about GIHED?
As explained by Shekhar Patel, the current President , The Gujarat Institute of Housing & Estate Developers’ (GIHED) is an apex body established in 1980 by the builder community, GIHED represents the predominant interest of those engaged in construction and its allied industries.
With an active involvement of various Government and private bodies like Federation of Real Estate Developers of Gujarat (FREDAG), Gujarat Institute of Civil Engineers & Architects (GICEA), Gujarat Chambers of Commerce, Gujarat Contractors Association, Builders’ Association of India (Gujarat Chapter), and Institute of Engineers & Material Suppliers & Service Providers, GIHED has successfully represented the concerns of the construction fraternity, while also creating awareness amongst the masses for better living in a safe, hygienic and environment friendly accommodation.
Through its Mega Property Exposition every year, GIHED has successfully created interactive platforms whereby inviting the best in the infrastructure industry across the world to interact, showcase and put wholehearted efforts towards building Ahmedabad as the hottest Real Estate and Infrastructure destination.