Twitter

Logo Story, Sep 2017
Jack Dorsey

HISTORY

An online news and networking site that allows users to post messages and tweets restricted to 140 characters. Based in San Francisco, California, United States, Twitter Inc. has more than 25 offices around the world. Created in 2006 by young American web developers Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, the microblogging service averaged at 328 million monthly active users as of the second quarter of 2017.

On the day of the 2016 U.S. Presidential Election, Twitter proved to be the largest source of breaking news, with 40 million election-related tweets sent by 10 P.M. (eastern time) on that day. In their early days, Twitter was referred to as “twttr” because of the popular trend to drop vowels in the name of companies and services during those days. Noah Glass is credited with the final incarnation of the name “Twitter”.

REVENUE

As of 2016, Twitter’s revenue has been calculated at 2.52 billion USD most of which comes from advertising. Twitter shares plummet as revenue growth nearly slows to a halt. To this, Twitter COO Anthony Noto said, “We’re focusing our investments on revenue products that strengthen our unique value proposition, especially in live and video. We’re hearing positive feedback from our ad partners about our continued acceleration in audience growth and engagement.”

VAASTU EYE
Twitter is the newest medium of communication across the globe. There is an interesting astrological fact when it comes to Twitter. The 140-character limit sums up to a single number 5 which is astrological terms, is planet of Mercury. The characteristics of this planet short messages, communication, and media. Moreover, there is the finest connection of astrology with the Twitter logo being square shaped and blue in colour. Sea blue is the colour of infinity, communication, and balance. The bird depicts speed and sound which is again in sync with the colour and shape of it.

The square shaped logo with a white patch in the middle brings perfect balance from Vaastu side to the logo. The astrological and Vaastu significance of the logo is what is going to stay for a long time making waves across the globe. I think it is a new age media which will serve the mankind for a long time.

On the day of the 2016 U.S. Presidential Election, Twitter proved to be the largest source of breaking news, with 40 million election-related tweets sent by 10 P.M. (eastern time) on that day. In their early days, Twitter was referred to as “twttr” because of the popular trend to drop vowels in the name of companies and services during those days. Noah Glass is credited with the final incarnation of the name “Twitter”.
Twitter became quite popular in a very short span of time; hence, they decided to remove the word twitter from their logo. They also changed the colour of the bird to a darker blue shade making it more pleasing to a wider range of audience.


THE FIRST TWEET

Jack sent the first message on Twitter on March 21, 2006, 9:50 PM. It read, “just setting up my twttr”.

140 CHARACTER LIMIT

At one point, one may question the reason of having only 140-character limitation. The reason is Twitter was originally designed as an SMS mobile-phone based platform where the mobile carriers limited the SMS to 140 characters as per the SMS protocol standard. Twitter eventually grew into a web platform keeping their 140-character limit in place. However, this only stimulated more creativity among the users. Jargons and hashtags were born out of necessity and some would even include an @ symbol before the username to identify another user within the tweet. Even hashtags gained popularity quickly; hence, they were added natively to the Twitter ecosystem.

LOGO HISTORY

The Twitter logo is a powerful symbol for what’s happening in the world and what people are talking about right now. Here are the logos that take us back to its history:

2006 – 2010

 

The Twitter logo is undoubtedly one of the most famous logos on the planet. Much like their business, their first logo was extraordinarily simple. The company name was written in sky blue fonts on white background. Despite its simple nature, the action of “tweeting” took off very well.

2010 – 2012

 

They decided to have a new logo in 2010. Tweets were the cornerstone to their business so they invented the twitter bird. Objectives of the company were perfectly summed up by the twitter bird. The bird’s quick and speedy look symbolized the quick and simple messages that the service offered. In fact, “tweets” can easily be associated with a bird.

2012 – PRESENT

They once again updated their logo in 2012. This time, the change was very simple. They deleted the word twitter and in its place, left a much larger Twitter bird. Twitter became quite popular in a very short span of time; hence, they decided to remove the word twitter from their logo. They also changed the colour of the bird to a darker blue shade making it more pleasing to a wider range of audience.

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