Vodafone

Logo Story, Jan 2018
Vittorio Colao, Vodafone CEO

Headquartered in London, Vodafone India is a 100% subsidiary of Vodafone Group PLC – a British multinational telecommunications company. Their journey began in 1994 Mumbai when its predecessor Hutchinson Whampoa launched its operations. On a global basis, it operates service in the regions of Asia, Africa, Europe, and Oceania. In September 2007, the brand Vodafone was launched in India after Vodafone Plc. acquired a majority stake in Hutchinson Essar in May 2007.

Operating from a single base, the company has expanded operations across the country to cover all 22 telecom circles and service 210 million customers. Globally, Vodafone owns and operates networks in 26 countries and has partner networks in over 50 additional countries. This journey is a strong testimony of Vodafone’s commitment and success in a highly competitive and price sensitive market.

VODAFONE’S NEW MARKETING CAMPAIGN
Vodafone’s brand positioning strategy focuses on the theme of optimism about the future, using the new strapline, “The future is exciting. Ready?”
Say hello to tomorrow. Today.
A tomorrow that’s ready with answers. Imagine home appliances that can be controlled from anywhere. Imagine cars that tell you it’s time for maintenance. Imagine diabetes care, without a visit to the clinic. And clinics that self-update your records with just a click. Imagine remotely controlled irrigation that’ll ensure our farms never run dry. Imagine GPS-tagged pets that’ll never lose your sight. Imagine smart offices where you can work from home. And store shelves that alert you when they run empty.
Imagine this tomorrow.
And while you’re imagining it,
We’re bringing this tomorrow. Today


HISTORY

In order to offer mobile telephone services, Racal Electronics and Millicon Inc. partnered in 1984 which ignited a revolution in the cellular industry. This is how the brand Vodafone commenced its operations. As the company grew in the next few years, the ownership structures and the names changed a few times and in 1991, Vodafone Group PLC had been finally established as an independent company in 1991.

The name Vodafone is a portmanteau of voice data phone. Through the 90s, Vodafone acquired few companies and expanded across the stretch of United Kingdom. It consolidated its position and kept growing at a steady rate. In 1997, the company rebranded itself with the ‘speech mark’ logo that is its unique identity today.

Through the years

1991 – 1997


The earlier logo of Vodafone consists of a very simple and crude design, having a strike-through over the company’s name.
1997 – 2006

The red color in the Vodafone logo stands for sound, talking and passion – whereas the silver color depicts sophistication, perfection and creativity of the company. This logo was shaped like a SIM card.
2006 – 2017
During summer 2013, the logo had a minor change when the Vodafone wordmark was removed as most people can now recognize the speech mark logo as Vodafone. The rollout began on September 2013.
2017 – Present
In 2017, they swapped the outer grey circle with red colour making it an all Red logo with a white coloured inverted comma inside.

In 2017, they swapped the outer grey circle with red colour making it an all Red logo with a white coloured inverted comma inside.


VAASTU EYE
Vodafone took off in India from where Hutch left off. As per Vaastu, any company in the service industry that has derived its name from the owner of the company or has a person’s name as the company name might not do well in business unless it is a food product. The nature of business of any company decides the altitude of the business.

The brand name Vodafone is a portmanteau of Voice, Data, and Phone. Phonetically, it sounds great and the entire logo is based on the red colour which is very dynamic in terms of retail business. So, if one has to analyze the company’s performance in India and other parts of the world when it was Hutchinson Essar, it can be seen that Vodafone (after acquiring Hutchinson) did extremely well in India.

Also, the most important thing is that technology and black colour won’t do well so any company which is into telecom business with black colour logo will always fail miserably. This is a message for everyone who wants to understand Vaastu and logos.

The moment your logo blends with the nature of your business, you have a fair chance of being successful. This is a message for all startup companies and entrepreneurs to avoid fancy looking logos and names. Fancy logos are good to look at; however, they may not be lucky for you unless it falls into the business angle of Vaastu.

Other companies like Uninor, Virgin and Tata Docomo were never in contest with the elite class. Hence, logo always gives you an edge in business. The moment your logo blends with the nature of your business, you have a fair chance of being successful. This is a message for all startup companies and entrepreneurs to avoid fancy looking logos and names. Fancy logos are good to look at; however, they may not be lucky for you unless it falls into the business angle of Vaastu.

If you’re looking to have a Vaastu Compliant Logo for your business, send an email to info@armcommunications.com

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